Congratulations to Tony Mentel from Justin Alexander & Sweetheart Gowns, for winning In House Designer of the Year, at The Bridal Buyer Awards two years running! We carry their beautiful Sweetheart Gowns at 7th Avenue Bridal and couldn’t be more proud of their extraordinary accomplishments in the wedding industry.  They continue to dress our brides in only the best designs and luxurious looks season after season.  Tony is Head Designer for all five of their collections at Justin Alexander and his talents are astounding.  We have highlighted some of our favourite designer gowns from their award winning collection below.  All the gowns pictured here are available to browse and try on at our bridal boutique in Greater Manchester.

three brides wearing justin alexander sweetheart wedding dresses in ivory and blush lace and organza in manchester boutiqueAbove are Sienna (left) and Celina (right), two of our newest styles from Sweetheart Gowns.  Sienna has a lovely lace back with buttons and a beautiful blossom coloured skirt.  The sheer nude neckline shows just enough skin while complimenting the gorgeous detail throughout the lace.  Celina is a ballgown fit for a princess with it’s layered, ruffle skirt and lace corset.  There are shimmering iridescent sequins along the lace fabric to add a hint of sparkle and make you feel even more special on your wedding day.  The exquisite quality of these gowns shows through inside and out. Each style has an interior corset that is lightly boned for comfortable support.  This also eliminates the need for extra lingerie inside, so just hop into your gown and feel as gorgeous as ever!

Eva, shown above is a nicely fitted mermaid style.  Some would also refer the the fit as a fishtail. Whatever you call it, this dress is a show stopper!  The beautiful design of this dress is easy to see.  Eva’s lace and organza fabric look effortlessly elegant together, complete with small buttons down the back for a traditional finish.  We absolutely adore this gown and how easy it is to accessorise.  Make this dress even more unique to you by adding a vintage diamante belt and a fingertip length veil.  In this gown, you could even snuggle up with a faux fur wrap and ‘voila!’ you’re ready for a chilly winter wedding, glam as ever.

Olivia is a stunning satin wedding dress in a softly fitted shape, adorned with shimmering lace appliques.  This dress has such a high end, designer look, without the eye-watering price tag!  The illusion back has floral lace and sheer nude netting so the detail stands out wonderfully.  This gown would suit a bride that wants both the traditional wedding dress elements such as chic buttons, a fresh ivory colour and flowing train; mixed with a sheer lace back that’s youthful and sexy.

brides wearing lace, tulle and chiffon wedding dresses available at manchester bridal shopAbove we have (in order from left to right) Eva, Venice, Donatella, Isabel and Lillian.  One of our favourite things about Justin Alexander’s Sweetheart Gowns is that every dress they design is so different.  Their award winning design team truly understands that every bride is unique.  Visit us today to browse their fabulous designer range at 7th Avenue Bridal.  We are proud to carry this wonderful range and to offer our fabulous customers such a gorgeous variety of wedding dresses.

To read more about the Justin Alexander Design team and to view their latest collections, please click here.